A name. A standard. A responsibility.
The company behind Furtwängler.
Lorenz Furtwängler & Söhne was established in 1836 as a German watchmaking manufactory.
Precision instruments for a world that took precision seriously. We are not the original company. We carry no legal succession from it. We claim no inheritance. What we carry is the obligation that comes with using a name that earned its standing over nearly two centuries. That obligation is simple: the watches we make must justify the name on them. We believe they do.
A small, privately held company.
Furtwängler today is a small, privately held company. We do not have a parent group. We do not have investor obligations. We are not building toward an exit. We make three models. We produce them in deliberate quantities. We sell them by direct correspondence, without retail infrastructure. Our clients do not find us through advertising. They find us through the same channels through which serious collectors have always found serious watches: recommendation, research, and time.
Single watchmaker. Single watch.
The movements of all three Furtwängler models are regulated and cased in Switzerland. Case machining is carried out in Germany. Dial production is in-house, in the Furtwängler workshop. We do not outsource finishing. We do not use contract assemblers. Every watch that leaves the workshop has been handled by a single watchmaker from beginning to final regulation. That watchmaker's initials are engraved inside every caseback.
Watchmakers, and correspondence.
Run by founders
Furtwängler is run by its founders. We do not have a communications director, a brand ambassador, or a content strategy.
Direct contact
We have watchmakers, and we have correspondence. If you write to us, you will receive a reply from a person who has held the watch you are asking about.
No middlemen
No PR. No press office. No social-media strategy. Communication is done by people who make watches, not by people who talk about them.
On the Revival.
The name Lorenz Furtwängler & Söhne has no current successor. The original manufactory ceased operation long before we came to this question. We studied the history. We respected what it represented. And we made a decision: the standard this name implies is one worth carrying forward.
Not as marketing. Not as heritage tourism. As a commitment to produce watches that the original Furtwängler — whoever he was, whatever he made — would not find embarrassing. That is the only claim we make.